This had to come from an Indian :) Crunchful: Superfood snacks made via a patented process!!! Say yes to Pulseeds!!!
Yesterday, at HBS Harvard Angels meeting, I got a chance to see a presentation by the founder of Pulfoods, the creator of Crunchful brand superfood snacks.
I asked the founder about plans to incorporate vitamin B12 and vitamin B6 to target her snacks to energy / alertness market. She educated me that doing so would make her snacks fortified and she wants to keep them in the natural isle! If I heard correctly, she mentioned her competitors in cereal business are scrambling to find recipes that conform to the new “plate-based” food pyramid guidelines released by FDA to encourage health dietary practices. She also educated me on the fact that dairy is optional in the new food pyramid.
I think she should get her crunchfuls at my favorite chain: Jamba Juice!